ard olympics 2026

Dream big!
The first fully AI-generated Olympic campaign for ARD’s Milano Cortina 2026.
Cloud athletes, epic landscapes and a touch of Italian drama — all brought together across trailers, idents, audio and social.
Built as a system. Powered by AI. Still very human at heart.

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20s trailer

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ai cloud athletes

ai fans

key visual

socials

ai fails

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