billie jean king cup
motion identity

The Women’s World Cup of Tennis, formerly known as Fed Cup. Rebranded and named after tennis icon and tournament mentor Billie Jean King.
We created a vibrant audiovisual identity, based on tennis moves and sounds. Supported by playful type animations with variable fonts.
All held together by a smart animated logo, transitioning from the full name to the 3-letter-code, and back.

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