international image campaign

CGTN (China Global Television Network) is the 24-hour English news channel of CCTV (China Central Television),
with more than 85 million viewers globally.
The ad campaign was published in international airports, encouraging people to take a second look to „see the difference“ – the brand’s motto.
The same idea, differently executed, used Eastern art and crafts to introduce the brand to a Western audience.

A network colaboration of:unitedsenses/beijing

Ad campaign – Australia, France, Germany

Ad campaign at London Heathrow Airport


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