CGTN
international image campaign

CGTN (China Global Television Network) is the 24-hour English news channel of CCTV (China Central Television),
with more than 85 million viewers globally.

The ad campaign was published in international airports, encouraging people to take a second look to „see the difference“ – the brand’s motto.

The same idea, differently executed, used Eastern art and crafts to introduce the brand to a Western audience.