You can see it. You can feel it. And now you can hear it.
Our holistic approach of brand identity includes sound branding for an all around fiba brand experience.
We created one corporate fiba sound. Adapted to three individual styles for men, women and youth.
And here is our proof of concept. Sound for women and men in action.
We are Basketball. Dynamic. Emotional. Playful.
The International Basketball Federation – FIBA – asked us to create the new identity for all future tournaments – both motion and sonic.
We developed a branding toolkit and a „design machine“ to use our bespoke photo sequences and produce different design flavors for international women, men and youth competitions. All to the various hip hop beats of our composed music package.