We are Basketball. Dynamic. Emotional. Playful.
The International Basketball Federation – FIBA – asked us to create the new identity for all future tournaments – both motion and sonic.
We developed a branding toolkit and a „design machine“ to use our bespoke photo sequences and produce different design flavors for international women, men and youth competitions. All to the various hip hop beats of our composed music package.
One corporate sound. Three individual styles for men, women and youth.