In the span of 5 days we filmed 50+ kids in multiple locations being kids and awesome. The range of scenes included dancing, cooking, beatboxing, martial arts, skateboarding, guitar playing, breakdancing, hockey, cosplaying, graffiti and more. Authentic kids doing authentic things to promote diversity and individuality. To top it off we put our editing skills to the test by mixing all this footage into an Anthem spot for Nickelodeon’s “You Be You” campaign. A multi spot initiative that will highlight different cultural backgrounds throughout the year.
by UnitedSenses L.A. / roger.tv