rebranding 2019, switzerland
Teleclub is now part of Swiss telecommunication giant Swisscom.
The new visual identity comes with a new logo that includes the Swisscom icon.
And it is entirely made of light, connecting the primary Swisscom branding device with fiction and sports television.
Black is the white of television and we dive into the logo.
The logo is the hero in a set of 20 idents.
Introducing a new logo.