Canada´s Family Channel welcomes a Junior to the mix! UnitedSenses Los Angeles / Roger were thrilled to launch “Family Jr.” for Canada’s “Family Channel”
Our concept and subsequent collaboration spawned a pre-school friendly cast of brand characters that championed imagination and exploration, making the viewing experience captivating for kids and simultaneously informational for parents. Besides an extensive logo development process for both Family Jr. and the French-Canadian brand, “Télémagino”, we also developed the on air package look, a number of animated IDs and a library of live action IDs all told from the POV of a child. Our delivery also included two custom typefaces for the brand.