Category Archives: branding

fiba
motion identity

We are Basketball. Dynamic. Emotional. Playful.
The International Basketball Federation – FIBA – asked us to create the new identity for all future tournaments – both motion and sonic.
We developed a branding toolkit and a „design machine“ to use our bespoke photo sequences and produce different design flavors for international women, men and youth competitions. All to the various hip hop beats of our composed music package.

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openers

audio branding

One corporate sound. Three individual styles for men, women and youth.

blast pro series
brand identity
2019

UnitedSenses Copenhagen / Timeline created a brand identity for one of the major eSport tournaments: BLAST Pro Series (CSGO).
Individual designs for each stop of the live event world tour, saluting the teams and the unique atmosphere, yet trying to avoid the obvious.
From title sequences to motion graphics packages, all about the excitement and thrill of the tournament.

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blue sport
rebranding, switzerland

Swiss pay tv platform Teleclub rebrands into blue. New name. New branding.
Also for their successful sports offer, now blue Sport.
Made from light trails and shadows, the new look is all about magic action shots,
made possible with the help of motion capture.

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750

opening sequences

live graphics

making of

trt spor star
rebranding, turkey

A new powerful visual identity for TRT Spor Star – sports channel of the public broadcasting family of TRT in Turkey.
New logo, new claim, new colors, new idents. All packages featuring Olympic colors.
Simply short: all colors of sport.

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idents

promo package

making of

telekom sport
branding, romania

The new sports TV platform of Romanian Telekom. Obviously this had to be a very „magenta“ branding package, with that color being one of the strongest assets of Telekom.
We dedicated the new branding to the fans, visualizing the Romanian Telekom slogan „experience together“ in a new way.
Fans are presenting the full package, from idents, to promos, to program opens. And even the audio logo.

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„take the best of sports
and just add magenta“

live graphics

making of

uefa europa league
rebranding, switzerland

A radical new look for UEFA´s international football competition. Over 250 items created and produced for on-air, off-air, online and on-site.
(logo and font design by RedBee Media). All connected by a new core branding device, the orange energy wave.

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„the energy wave is
showing the emotional connection
between the players and the fans“

opening sequence

making of

dtm
broadcast branding
international

Europe’s most popular GT racing series is starting a new era.
We created a new heroic look and a new sound for packaging and promotion.

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promotion

storyboard

cosmote tv
rebranding, greece

Branding the Cosmote TV pay platform in an on-air universe of color coded
light. A fresh brand strategy lead to the platform look and feel. The same
concept was interpreted for Cinema, Sport and History channels.

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„the on-air universe of
blue and green color coded light to
generate a unique look & feel“

750

idents

A fresh brand strategy lead to the platform look and feel.
The same concept was interpreted for Cinema, Sport and History channels.

on-air promotion

The promotion design is based on a glowing transition line,
for a seamless flow from promo to promo.

live graphics

Covering every aspect of sports statistics,
a complete sports live-graphics toolkit was created.

making of

blast premiere
sponsored content for EPOS

Content is king. And entertaining content is key for successful brand activation. Esports offers a broad range of brand activation for all participants.
UnitedSenses Copenhagen / Timeline created an excellent sponsored content series for gaming headset producer and Blast Premier sponsor EPOS.
EPOS presents Epics

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promax awards branding
international

When PromaxBDA was rebranding to Promax, we were asked to create a new Awards package for the upcoming 5 conferences.
It had to be black and gold and feature the iconic Promax Muse.
Our concept „one drop of genius“ was telling the story of a creative idea and what it takes to transform into a gold award.
A wonderful collaboration of the UnitedSenses global team, namely UnitedSenses Moscow / Shandesign.
Thanks to Roberta Solomon for her empathic voice.

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award show opener

„just one drop of genius“

750

design toolkit

print/digital