Category Archives: branding

fiba basketball world cup 2023
broadcast branding

Branding the FIBA Basketball World Cup 2023 in Philippines, Japan and Indonesia.
Not with one generic opening sequence, but with one individual open for each of the 92 games.
And with an extensive live and info graphics package for the biggest basketball event ever.


opening sequences

live graphics

broadcast branding

draw graphics

fc bayern muenchen
motion branding

More than 120 years of tradition are ready for the future.
We have helped one of the most famous football clubs to be an entertainment player on the global field.
Dynamic motion branding for all screens and sizes. From social media to stadium screens to their own tv channel.


stadium screens

brand film

motion identity

Dyn, a brand new sports streaming channel launching in summer 2023. Currently with 5 different sports – basketball, handball, volleyball, table tennis and hockey – each with its own channel. Dyn asked us to develop an overall dyn experience for their audience. And we created a bunch of branding packages for each sport to brand all streaming and social media channels and all programs.



channel branding

social media

program branding

promo package

broadcast package

DTM has a new host – ADAC (German Automobil Club) promotes the international race series starting with the 2023 season. While the concept remains the same, we have given the DTM broadcast identity a touch of ADAC, known for its black and yellow brand colours. Here we go with a re-coloured opening sequence and live graphics package.


live graphics


blue sport
rebranding 2023

In 2019, we accompanied the Swiss pay TV channel Teleclub Sport in its transformation to blue Sport and developed their full broadcast identity. After 3 years of continuous use, it’s time to rebrand. A fresh and modern interpretation of all idents and branding elements. Additionally an extended live graphics package for all broadcasts.


opening sequences

live graphics

motion identity

We are Basketball. Dynamic. Emotional. Playful.
The International Basketball Federation – FIBA – asked us to create the new identity for all future tournaments – both motion and sonic.
We developed a branding toolkit and a „design machine“ to use our bespoke photo sequences and produce different design flavors for international women, men and youth competitions. All to the various hip hop beats of our composed music package.



audio branding

One corporate sound. Three individual styles for men, women and youth.

blast pro series
brand identity

Blast Premier Fall Final is back with an impressive stage set-up and an entertaining opening sequence in the style of the THX trailer.
Timeline / UnitedSenses Copenhagen brings the Blast Robot to life in “The Stage Awaken”.
A perfect match to the Blast brand identity of 2021 – also developed by our danish team.


sponsor activation

opening sequence fall series

uefa europa league
rebranding, switzerland

A radical new look for UEFA´s international football competition. Over 250 items created and produced for on-air, off-air, online and on-site.
(logo and font design by RedBee Media). All connected by a new core branding device, the orange energy wave.


„the energy wave is
showing the emotional connection
between the players and the fans“

opening sequence

making of

women’s africa cup of nations
broadcast branding

Women’s football in Africa is on the rise. CAF’s (Confédération Africaine de Football) biggest female tournament is the Women’s Africa Cup of Nations (2022 in Morocco).
We developed the full TV package based on the event patterns and the official colors purple and green.


Live Graphics

africa cup of nations
broadcast branding

This time the Africa Cup of Nations organized by CAF – the African Federation of Football – takes place in Cameroon.
We developed an opening sequence full of African spirit with hero players and the respective music. And an extensive live graphics package.


live graphics