Category Archives: branding

fc bayern muenchen
motion branding

More than 120 years of tradition are ready for the future.
We have helped one of the most famous football clubs to be an entertainment player on the global field.
Dynamic motion branding for all screens and sizes. From social media to stadium screens to their own tv channel.

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stadium screens

brand film

fiba
motion identity

We are Basketball. Dynamic. Emotional. Playful.
The International Basketball Federation – FIBA – asked us to create the new identity for all future tournaments – both motion and sonic.
We developed a branding toolkit and a „design machine“ to use our bespoke photo sequences and produce different design flavors for international women, men and youth competitions. All to the various hip hop beats of our composed music package.

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openers

audio branding

One corporate sound. Three individual styles for men, women and youth.

blue sport
rebranding, switzerland

Swiss pay tv platform Teleclub rebrands into blue. New name. New branding.
Also for their successful sports offer, now blue Sport.
Made from light trails and shadows, the new look is all about magic action shots,
made possible with the help of motion capture.

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750

opening sequences

live graphics

making of

caf
women’s africa cup of nations
broadcast branding

Women’s football in Africa is on the rise. CAF’s (Confédération Africaine de Football) biggest female tournament is the Women’s Africa Cup of Nations (2022 in Morocco).
We developed the full TV package based on the event patterns and the official colors purple and green.

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Live Graphics

blast pro series
brand identity
2021

Blast Premier Fall Final is back with an impressive stage set-up and an entertaining opening sequence in the style of the THX trailer.
Timeline / UnitedSenses Copenhagen brings the Blast Robot to life in “The Stage Awaken”.
A perfect match to the Blast brand identity of 2021 – also developed by our danish team.

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sponsor activation

opening sequence fall series

uefa europa league
rebranding, switzerland

A radical new look for UEFA´s international football competition. Over 250 items created and produced for on-air, off-air, online and on-site.
(logo and font design by RedBee Media). All connected by a new core branding device, the orange energy wave.

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„the energy wave is
showing the emotional connection
between the players and the fans“

opening sequence

making of

dtm
broadcast branding
international

Europe’s most popular GT racing series is starting a new era.
We created a new heroic look and a new sound for packaging and promotion.

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promotion

storyboard

caf
africa cup of nations
broadcast branding

This time the Africa Cup of Nations organized by CAF – the African Federation of Football – takes place in Cameroon.
We developed an opening sequence full of African spirit with hero players and the respective music. And an extensive live graphics package.

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live graphics

telekom sport
branding, romania

The new sports TV platform of Romanian Telekom. Obviously this had to be a very „magenta“ branding package, with that color being one of the strongest assets of Telekom.
We dedicated the new branding to the fans, visualizing the Romanian Telekom slogan „experience together“ in a new way.
Fans are presenting the full package, from idents, to promos, to program opens. And even the audio logo.

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„take the best of sports
and just add magenta“

live graphics

making of

trt spor star
rebranding, turkey

A new powerful visual identity for TRT Spor Star – sports channel of the public broadcasting family of TRT in Turkey.
New logo, new claim, new colors, new idents. All packages featuring Olympic colors.
Simply short: all colors of sport.

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idents

promo package

making of