Category Archives: branding

showreel

Enjoy some of the best new work from our international network.
music by hofkapellmeister

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blue sport
rebranding, switzerland

Swiss pay tv platform Teleclub rebrands into blue. New name. New branding.
Also for their successful sports offer, now blue Sport.
Made from light trails and shadows, the new look is all about magic action shots,
made possible with the help of motion capture.

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750

opening sequences

live graphics

making of

promax awards branding
international

When PromaxBDA was rebranding to Promax, we were asked to create a new Awards package for the upcoming 5 conferences.
It had to be black and gold and feature the iconic Promax Muse.
Our concept „one drop of genius“ was telling the story of a creative idea and what it takes to transform into a gold award.
A wonderful collaboration of the UnitedSenses global team, namely UnitedSenses Moscow / Shandesign.
Thanks to Roberta Solomon for her empathic voice.

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award show opener

„just one drop of genius“

750

design toolkit

print/digital

cosmote tv
rebranding, greece

Branding the Cosmote TV pay platform in an on-air universe of color coded
light. A fresh brand strategy lead to the platform look and feel. The same
concept was interpreted for Cinema, Sport and History channels.

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„the on-air universe of
blue and green color coded light to
generate a unique look & feel“

750

idents

A fresh brand strategy lead to the platform look and feel.
The same concept was interpreted for Cinema, Sport and History channels.

on-air promotion

The promotion design is based on a glowing transition line,
for a seamless flow from promo to promo.

live graphics

Covering every aspect of sports statistics,
a complete sports live-graphics toolkit was created.

making of

blast pro series
international

UnitedSenses Copenhagen / Timeline created a brand identity for one of the major eSport tournaments: BLAST Pro Series (CSGO).
Individual designs for each stop of the live event world tour, saluting the teams and the unique atmosphere, yet trying to avoid the obvious.
From title sequences to motion graphics packages, all about the excitement and thrill of the tournament.

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uefa europa league
rebranding, switzerland

A radical new look for UEFA´s international football competition. Over 250 items created and produced for on-air, off-air, online and on-site.
(logo and font design by RedBee Media). All connected by a new core branding device, the orange energy wave.

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„the energy wave is
showing the emotional connection
between the players and the fans“

opening sequence

making of

esports reel

UnitedSenses is your first choice for building strong esports brands.
We are experts in sports and media, with rich experience in broadcast entertainment.
We create fan engagement and brand capitalization by the power of branding. From an animated logo to a 360 event design.

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telekom sport
branding, romania

The new sports TV platform of Romanian Telekom. Obviously this had to be a very „magenta“ branding package, with that color being one of the strongest assets of Telekom.
We dedicated the new branding to the fans, visualizing the Romanian Telekom slogan „experience together“ in a new way.
Fans are presenting the full package, from idents, to promos, to program opens. And even the audio logo.

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„take the best of sports
and just add magenta“

live graphics

making of

teleclub
rebranding 2019, switzerland

Teleclub is now part of Swiss telecommunication giant Swisscom.
The new visual identity comes with a new logo that includes the Swisscom icon.
And it is entirely made of light, connecting the primary Swisscom branding device with fiction and sports television.

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Print

Studio

Teleclub 2018

Black is the white of television and we dive into the logo.

Teleclub 2012

The logo is the hero in a set of 20 idents.

Teleclub 2006

Introducing a new logo.

blast bounty hunt dota 2
international

Blast organised an online, one-off Dota 2 tournament – Bounty Hunt. UnitedSenses Copenhagen / Timeline was asked to create
a full brand and motion graphics package for it. And Timeline built an impressive fantasy universe around the tournament.
Dota 2 is a multiplayer online eSport game similar to League Of Legend. Dota 2 prize pool last year surpasses $30M,
becomes the largest in esports history.

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